Business Review

Click fraud has become a threat in the Internet marketing industry. Click fraud is a process so simple that many ways to mess up the pay-per-click System. The best way to do this, your competitors, you have someone clicks on your ads is not as often. Therefore, you pay the search engines, or agencies in addition to reducing the number of clicks to your campaign size.

In one step, click fraud, Business.com, Google, Yahoo and Microsoft has also been the IAB is looking for the first time tests have been approved. This is an important development, because the three major search engines have more than 95% of the market for search engines.

IAB publishes Scholarship Click, guidelines that explain how to identify and assess specific click remove fraudulent clicks and fraudulent clicks. These guidelines also contain a parameter for the firm now truth through cost per click.

With increasing attention on click fraud, fraud in 2nd quarter, prices fell 3.5% over the previous year, according to the Index Click fraud released by Click Forensics. 4. Quarter of 2008 recorded the highest percentage in the overall click fraud at 17.1%. However, the two quarters of 2009 represented a reduction of time T1 and T2 row. Q1 and Q2 of 2009 recorded 13.8% and 12.7% click fraud.

According to the report, 2nd quarter of 2009 expands click fraud traffic from sources difficult and scripting programs. This growth included fraud in publishing contracts on ad networks. On the 1st quarter, fraud against malware script expanded. Unlike botnets, or malware, follow these simple JavaScript programs to display on a page, or visit. Ad networks are particularly vulnerable to such attacks during the quarter.

On the 1st quarter of 2009, Canada, Great Britain and Germany are countries of origin for the high percentage of click fraud other than the United States

However, Anchor Intelligence, a source has reported similar figures, which are contrary to an increase in click fraud. The report, expected in 2009 on fraud more, despite efforts to see.

Click fraud is the curse of Internet advertising. The fact that click fraud is more than 4.35 billion U.S. dollars in 2008, when no fraud was discovered, namely the urgent need to address the threat. While some may think that the fight against click fraud is against the usefulness of search engines, each party stakeholders in internet marketing industry must play their role to eliminate click fraud.