Business Review

The World’s Online Adverting market fell five percent in Q2 2009 compared to the corresponding period in 2008, according to research firm IDC. The total cost of online advertising in the 2nd quarter of 2009 was 13.9 billion U.S. dollars fell from $ 14.7 billion in Q2 2008. Among the categories of online advertising such as online ads, ads and ads, search ads are the least affected.

The region important for the world market was a market for online advertising, 7 percent in Q2 declined over one year. The U.S. market for online advertising is now worth $ 6.2 billion in Q2 2009, while 6.6 billion U.S. dollars for the same period last year. The only region that remained positive global Asia / Pacific and Japan, with a slight advantage.

The impact of the economic crisis on various online advertising such as social media, mobile ads and display are as follows:
• Advertisers are shifting their advertising budgets to digital media to traditional media as the most proven that TV advertising, newspaper ads.
• The Search Engine Advertising is a dominant player in Internet advertising as a whole. It covers one third of annual global spending for online advertising despite the global economic slowdown.
• Display ads are the biggest tool in online advertising. It expects 20 per cent of annual spending for ads and ads capture the world in 2011, with 19 percent followed.

Factors that spending on online advertising:
• Increased advertising budgets
• the high cost of advertising in other media
• Other companies, including advertising on the Internet as part of the whole campaign
• advertising budgets from other media tilt on the Internet

Mobile Internet advertising spending of U.S. $ 2 billion in 2014 has increased by 500 million U.S. dollars in 2009, says Juniper Research. The main reason is the growth of new markets like China and India, where access to fixed line Internet is less traveled. The growing number of mobile Internet access anywhere in the world, regardless of the economy should help fuel growth in advertising spending online.

However, in Internet advertising only a small part of the marketing budget in the current campaign should improve in the years to come. In a similar report GroupM predicts that if global ad spending will reach 58.17 billion U.S. dollars until the end of 2009, online advertising will be 13.2 per cent of total advertising expenditures and will continue to rise 14.6 per cent in 2010.

The Global Economic Crisis advertising marketing budget went on new social networks. The impact of the economic crisis in the sector of online advertising and in particular the advertising industry as a whole should continue in 2010. During this period, advertising in traditional media as the most likely to be affected, is that online advertising.

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